Instead, most of them build their website using words like “we” instead of “I”. I suggest to all of them that they do the same.
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This is an argument that I’m always having with them.įor the “About Us” page on my website I have a head-and-shoulders photo, my name, my email address, and my mobile number. I have a large network of friends and acquaintances in one-person-businesses, many of them are freelancers and contractors. Running a one-person-business? Should you pretend to be a bigger company than you are? When the time comes for them (or someone they know) needing your services, do you think this would increase the chances of them calling you first? #2. Ensure repeated interaction with your prospects.”Ĭould you put an email list together and start a long email series, fill it with valuable content (like these book summaries), injected with a bit of your personality?ĭo you think that would help prospects get to know you better? Walker says: “Time makes it much easier to trust people. And having lots of testimonials on your website is an excellent way to establish trust (I’ve led many projects for clients using my recipe for collecting testimonials), but Walker added another dimension to my thinking on building trust: Time. Sure, testimonials on your website establishes trust, but perhaps long-term email conversation are even better?īefore prospects will buy from you they need to trust you. I did actually give me 5 ideas that I can share with you today.
Creating scarcity in launch jeff walker how to#
It certainly reinforced this pre-conception about online marketing: “The best way to make money online, is to teach other people how to make money online!”Īnd then Walker added this bit to my thinking “And the way to catch more people is to write a book promising your secret method, but instead of actually revealing this secret, just tell a bunch of stories and point them to your website where you sell an online course!” It just kept pointing me to his website so I could buy his course.
Creating scarcity in launch jeff walker series#
Write a series of emails that builds anticipation and trustĪll it did was share about 15 stories of Walkers clients using his secret process to achieve “amazing” results.īut it didn’t actually teach me how.Test those ideas on small samples of my email list to find which one gets traction.
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Generate ideas of what digital products I could create to sell to them.I’ve been reading about, and experimenting with, selling digital products for a couple of years (ebooks, e-courses, video courses etc), so when I came across this book I was pretty excited!